Architectural visualization is an art form like any other, but it can be difficult to balance aesthetic techniques with clients’ needs and expectations. In this article, we’ll guide you through different forms of rendering and how to utilize them to their fullest potential.

3D Rendering

3D visualization is the go-to rendering technique in modern architecture. However, this has resulted in some architectural rendering services (or their clients) choosing it without thought of how to play to its strengths in different cases. Let’s take a closer look at where 3D CAD design services shine.

This form of rendering is by far the most precise method of presenting the exact measurements of a structure. Such an advantage is particularly useful for presentations in sales and marketing settings, as investors receive the most comprehensive interpretation of the project, including different angles with detailed features.

3D modeling services also provide the benefit of visualizing alterations throughout a project, since the image can be transformed instantly and effortlessly as clients see fit.

In addition, there is always the option of working with 3D CAD drawing services that can be animated through virtual tours and walkthroughs, which add a whole new level to the viewer experience.

Associations with 3D rendering:

  • High technology and modernity thanks to advanced technology utilized
  • Credibility as a result of precision and accuracy

When to use 3D rendering:

  • Visualizing innovative or extravagant structures to simulate the experience of seeing them in person
  • Catering to marketing campaigns that may need to be expanded beyond a single image
  • Visualizing projects undergoing experimentation in design

Black & White Rendering

This technique is no longer a common occurrence in modern rendering, and our question is: Why not? Colour is an excellent tool for conveying mood and interest, but it shouldn’t be the only alternative you consider.

The most important benefit of opting for a black & white instead of color in architectural rendering is that avoids distractions from the overall concept. In certain scenarios, the colours in an image do not accentuate the strengths of a design, but rather direct the audience’s focus away from them. B&W removes these interference, subtly placing emphasis on the composition and textural nuances of the structure in question.

Specifically, it brings attention to lines, shapes, light and shadows, and perspective. From an artistic point of view, this is a particular advantage of images with a broad range of tonal values, as in extreme blacks to extreme whites and varying gray tones in between. This allows the visual dimension of the rendering to shine through without overwhelming the viewer.

In addition, the color schemes that emerge from certain design or digital processing trends tend to subconsciously (or consciously) suggest specific eras. Though this may result in an intentional decision to use color, it can also be a reason to eliminate it. Black & white renderings evoke a timeless, traditional aesthetic that may better suit the project at hand.

Associations with Black & White rendering:

  • Minimalism due to lack of color variation
  • Classic aesthetic thanks to lack of connection with certain time periods
  • Strength, durability, and dependability as a result of emphasis on angular lines and geometric shapes

When to use back & white rendering:

  • Visualizing architecturally detailed, intricate, and/or complex projects
  • Visualizing structures meant to suggest agelessness (ex. Government buildings, factories, etc.)

Artistic Rendering

Artistic rendering is easily the most diverse method of visualizing architecture. Though it can easily be adapted for different uses and phases of a project, different mediums are certainly more suited to different applications.

For example, pencil and markers are effective for visualizing the early stages of a concept as they are a quick method of creating a diagram that conveys only the essential elements. The roughness and looseness associated with these rendering techniques emphasize the layout and balance of an image.

An artistic rendering of the finalized architectural rendering can convey a creative, personalized feel ideal for promotional purposes. One of BluEnt’s favorite choices is watercolour rendering.

Watercolour Rendering

This has the opposite effect of black & white rendering, in that it stresses the mood a building might evoke when situated in the real world, as opposed to the technical details of the design. It gives you not just complete control over the image’s setting, but a degree of artistic licence to achieve this desired mood. Instead of accentuating lines and shapes, it gives emphasis to harmony and fluidity.

The personalized touch of watercolour architectural visualization also creates a sense of uniqueness, augmenting the character of the structure’s design and the situation surrounding it. Much of this effect stems from color palette and artistic style, but it also comes from the selection of decorative elements such as foliage, furnishings, and passersby. These enable viewers to quickly form cultural connotations and inferences as to the building’s purpose. The actual connotations created can vary from dreamlike luxury to relaxed suburbia.

Associations with artistic and watercolour rendering:

  • Organic quality stemming from traditionally hand-painted nature
  • Whimsical and imaginative quality stemming from lack of photorealism

When to use artistic and watercolour rendering:

  • Visualizing cultural buildings, public spaces, or any projects with heavy social implications
  • Visualizing conversation pieces designed to provoke an explicit mood

The beauty of rendering is that it comes in all shapes and sizes: 2D and 3D, black & white and colour, photorealistic and artistic. Even better, we encourage you work with companies like BluEnt that combine techniques and theories that maximize the benefits of multiple methods. We have spent years perfecting each of the methods listed in this article, and continuously strive to create the most innovative renderings for our clients. If you’re ready to embark on the latest discoveries in architectural visualization, Contact Us!

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